Corporate Social Responsibility is a not-for-profit initiative that enables employees to take part in meaningful causes that contribute towards social development while improving their own overall quality of life, as well as that of their families. The initiative allows employees to connect to the company as a community-space affecting positive social change too. MSl's CSR initiative was born out of the company's responsibility towards contributing back to society, especially as a global business enterprise occupying a leadership role in its industry. The company contributes towards actions that help build, strengthen and encourage children in society who face extraneous challenges.
Nurture and strengthen the institution of family
Focus on underprivileged and rehabilitated children
Engage younger generations in learning programs that enrich them with academic and real-life skills
Build a better future for the world in a scalable and sustainable manner by contributing at the grass-roots level of the community
MSI, as a part of this endeavor, is involved with NGOs: Mathru Shree Manovikasa Kendra, Akshaya Patra etc. As a part of the company's CSR initiatives, employees engage with and contribute to these organizations.
A 12 year old non-profit, non-commercial, voluntary organization dedicated to the welfare of the differently-abled children. The organisation has two branches (Kumara Park and Nelmangala) that has 123 mentally challenged orphans aged from 2 months to 22 years. The donation to sponsor a child is Rs.3000 per month.
Akshaya Patra is a not-for-profit organisation that serves Mid-Day Meals in schools across India. Established in 2001, the programme serves 1.5 million meals to children in 10,600 government schools in 10 states in India daily. The Shahs have found synergy with the Akshaya Patra Foundation as they too have dedicated themselves to eradicating hunger and supporting education so that children grow up to be productive citizens of the world. It is a known fact that the social conditions of children is such that they attend school for the food and stay on to get education. Manu Shah announced a donation of $1 million towards a new kitchen in Bhuj and subsequent donations over the next two years for a spoke kitchen in Mandvi and Mundra. The Bhuj kitchen would be equipped to comfortably serve 50,000 children and when used to capacity during an 8-hour shift it would be able to do most of the cooking for the spoke kitchen which would then go on to serve another 50,000 children in Mandvi and Mundra combined. The donation is expected to serve 23 million meals every year to children in Bhuj, Mandvi and Mundra.